To analyze the text using content analysis, the text must be coded, or broken down, into manageable code categories for analysis (i.e. A single study may analyze various forms of text in its analysis. Sources of data could be from interviews, open-ended questions, field research notes, conversations, or literally any occurrence of communicative language (such as books, essays, discussions, newspaper headlines, speeches, media, historical documents). Researchers can then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of surrounding the text.
As an example, researchers can evaluate language used within a news article to search for bias or partiality. Using content analysis, researchers can quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts. Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e.
